Russian Creativity Week

“Russian Creativity Week” is the first Russian international festival of the entire creative industries, showcasing the power of creativity that allows us to solve the most complex problems of our time, and achieve positive changes in people’s lives. The mission of RCW is the formation of self-identity of the Russian creative industries, fostering the economic potential of the Russian creative community. The festival will be held in Moscow on September 11-13 in 14 specially designed lecture halls inside Gorky Park, with a rich accompanying events program. At the same time, special introductory events will take place in the Russian Federation regions from September 7-10, as part of the first “Russian Creativity Week”. The program will be tailor-made by curators to confirm the goals and specifics important for the development of creative industries in each respective region.

BNW communicated the new visual identity of RCW through all tools: brochures, advertisements, proprietary logo and typography, promo-tools, creation of proprietary App and website. BNW designed a unique partner’s brochure to present the main future achievements of RCW and partnerships models.

Brand Experience

Branding Methodology Brand Experience

Brand Concept

Branding Methodology Brand Concept

Brand Strategy

Branding Methodology Brand Strategy

Brand Audit

Branding Methodology Brand Audit