Stages of Website and Mobile App Development

Data is just a means to an end. Technology has never been the solution. It is a tool, not more, not less. Successful communication is not only information, but information plus emotion, whereby the factor emotion is significantly more important than the information content.

1. Discovery and Market Research

Answering the following questions upfront will go a long way in ensuring the success of your Website and / or App development project.

• Objectives / Target Audiences / USP / Platform selection / Competitor Analysis / Development Timeframe

2. Website and / or App design UI/UX

UX is the overall experience a user has with the product, and UI is the things the user will actually interact with and see, two crucial factors that determine the success of any mobile application.

• Architecture and Workflows / Wireframes / Style Guides / Mockups / Prototypes

3. Website and / or App development

The actual production and coding of your Website and / or App. This stage includes multiple activities, mainly split into these stages:

• Back-end / Server Technology / APIs / Website and / or Mobile App Front-end

4. Website and / or App Testing & QA

Testing lets you know the quality of your Website and / or App, and gives an idea about how good or bad the app is.
The testing phase may overlap with the development stage in many ways and this depends on the way the development is planned and executed.
The testing phase is completed when all problems and bugs are resolved and your Website and / or App is approved for launch.

5. Website and / or App Launch / Deployment

The Launch Stage marks the beginning of the market phase of your Website and / or App.
This could require the deployment of the backend before your Website and / or App can be published in the App stores for downloads, and / or before your webiste is published on the internet.
Optionally, we can perform a soft-launch with a selected group of people / internal team or publish the App as a Beta version for early user feedback.

• App Store submission and / or Website publishing on www.

6. Website and / or App Support & Marketing

Your Website and / or App success is dependent on the marketing strategy you implement.
Most of the successful Websites and / or Apps follow a robust promotional plan.

We're ready to supply all the know-how and execution for this stage. The Website and / or App is now on the market and it needs to be taken care of. 

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Brand Audit

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